The Geat Cash Giveaway Fail! A Critical Mistake The Every Startup Founder Needs To Avoid
Why Didn’t 90% of People Stop To Get $100 FREE CASH, In Sydney’s Circular Quay?
Before we start let me put a little perspective on the first part of this post {“ the part in quotes below “} for you. It’s a conversation where I’m talking to a client of mine.
We’re suspicious little f#ckers so the first objection to the FREE offer is going to be…
Why is she doing this for FREE, what’s the catch?
Will She turn into a stalker and never leave?
You have to let them know why you’re genuinely offering it for FREE, like I do here with my FREE Intent Based Branding Campaign.
So you can see how I do that {remove suspicion from a FREE offer when you get a chance visit this page here and scroll down until you see the subheading…
Why are you doing all of this for FREE?
No where were we?
Some time back a client of mine sent me a link to this article 👇
Money for nothing: Why 90 per cent of passers-by declined an offer of $100 in Sydney’s Circular Quay
She sent it through to me after the little spiel that I had sent her {at the top of this post in quotes} about an offer that we were creating for her business.
The article was about a social experiment {by Channel Nine} where $16000 in cold hard cash {no strings attached), was offered to passers-by in $100 notes in Sydney’s Circular Quay.
Of that $16000 on offer, only $1700 worth of it {so 17 people,} actually claimed their $100.
90% of People Didn’t Even Stop To Get $100 {IN CASH} For FREE.
So as a Startup Founder you need to be asking yourself the questions…
How the hell am I going to sell them my products?
To solve the problem, first, you need to understand…
Why did 90% of people pass on the offer?
Tell them, Billy…
“It’s always been a matter of trust” — Billy Joel
The article is partly right in the fact that people are suspicious of FREE as they’ve most likely taken up a similar offer in the past, only to be hounded to the ends of the earth by some unscrupulous operator trying to sell them something they never ever needed or wanted.
It’s called the bait and switch method
And it’s used by unscrupulous marketers and business owners that don’t know how to market themselves and or sell their products — services properly.
What they’re wrong about however is that thinking the mere act of “banning” these types of business will fix the problem.
The only way for you to fix the problem that these morons have created for you is to…
Rebuild that trust.
But arguably even more important than the trust issue is the fact that this offer never got past most people’s crocodile brains.
The Croc Brain knows that saying YES is a TRAP and the FBI’s top negotiator Chris Voss explains why we’re addicted to using YES to trap people in the video below.
Just press play the video starts at the bit that you need to see {13:04} and the part that explains the YES TRAP goes for under 1 minute.
The crocodile brain works by three {Oren explains them in the video below} very simple rules, and it’s also under a very strict rule from the neocortex {the problem-solving part of the brain} which is…
If I’ve already solved this problem before, don’t give it to me again.
So the croc brain goes…
FREE shit saw that before, there’ll be a catch {The YES Trap}, keep moving nothing to see here.
Are you picking up what I’m putting down here?
So the next question that you have to ask obviously is, how do you overcome that and actually sell your products and services?
Well, let’s not f#ck about with theories of how this should work, how about I actually sell you something and show you exactly how it works?
Before we keep moving, I have to tell you this.
“I’ve lived long enough to have learned, the closer you get to the fire the more you get burned” — Billy Joel
I’ve already actually sold you something, even though no money has been exchanged.
If you’ve read this far I’ve sold you on the idea that you need to know more about this so that you can sell more of your products and services more often.
I’ve built your level of trust to the point where you’ve decided to invest some of your precious time to learn more about how you can immediately use this in your own Startup.
So let’s keep moving and I’ll show you how to move strangers to raving customers by genuinely building trust.
What has to happen is to rebuild the trust that’s been broken.
Stop treating your customers like they’re a one night stand that you want to jump into bed with as quickly as possible, and start treating them like you want to build a lasting relationship with them.
“Don’t wantcha for the weekend. Don’t wantcha for the night. I’m only interested if I can have you for life, yeah” Shania Twain
In other words…
Put some f#cking effort in.
Here’s how I woo a potential customer.
But first, let me show you what everyone else in my market is doing in quotes below 👇
“We do Social Media,Have we told you about how legendary we all are? and we’re really good. Come and talk to Johhno we love blowing smoke up his ass about how good he is.
You should visit our website because that’s full of more self-absorbed shit about how great we are” Signed — Dead Set Wankers!
SOMEBODY STOP ME!
Here’s how I start the process off with someone that I don’t know.
It’s what Frank Kern calls — “Intent-Based Branding”
“Intent-Based Branding is when you combine Direct Response Advertising with Branding and the Intention is to sell something every single time” — Frank Kern
This is an actual post from my Facebook Page that’s designed to build trust.
Have a read — watch of that post.
Notice how there’s nothing about me in there?
It’s all about how I can help the person reading — watching it.
Want another example?
Again it’s not about me, it’s about the person watching it, and how I can help them fix what they’re actually interested in, their problem.
Which is being able to do Less Social Media, but get Even Better Results.
Ok, it’s time for me to get you good.
When you’re ready Troublemaker here are four ways that I can help you next.
- Jump on the next FREE Live Training.
- Join the Fifo Experiment Community {your first two weeks are FREE}
- If you’re a Startup Founder who wants to collaborate, check this out.
- If you’re a CEO who wants to build a Disruptive Startup at the core edge of your business, message me via LinkedIn.
Originally published at https://www.isometricmarketing.co on March 5, 2019.